Solana Gold Organics

Our products, combined with your label…
The perfect complement to your sales and marketing efforts.

Build your organic store brand image. This is crucial to the success of your program and provides returns beyond sales revenue and good margins. Your organic store brand:

  • Creates an exclusive draw for preferred customers

  • Positions you as a leader in providing healthy food

  • Boosts your store's brand image.

Build your brand in a way that communicates the organic advantages customers are seeking:

  • Healthfulness

  • Environmental benefits

  • Quality ingredients

  • Superior flavor

  • The sense of authenticity.

Experience counts. We can assist you, as you:

  • Evolve brand positioning

  • Develop marketing strategies and product selection

  • Create package designs

  • Provide merchandising support for your organic and natural apple products.

Great packaging is key to organic store brand sales. Customer's expectations for organic foods are high and the package must effectively communicate the organic advantages they seek, which are, as stated above: healthfulness, environmental benefits, quality ingredients, superior flavor and the sense of authenticity.

To sell customers on store brand organics you must:

  • Build the brand image through package design and great product

  • Tell the story of the product (it tastes better than the usual stuff)

  • Talk about where it's from

  • Discuss how it's made

  • Provide examples of how to use it

  • Educate the customer on the benefits of eating organic foods.

There's a lot to communicate, but today's customers are hungry for organic products and information.

Solana Gold Organics has the expertise to assist you in successfully building your organic product brand. Items you will want to plan for are...to name a few:

  • Label copy and package design

  • Category management

  • Product demos

  • Shelf talkers

  • Custom racks

  • Posters

  • Case-stack displays

  • Info-brochures

  • Recipes tear-offs

 

 

 

 

 

 

 

 

 

 

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Why not just offer national brand organics and leave it at that? Consider this:

  • The specialty stores have their own private labels, so conventional retailers need to offer them too.

  • Store brand organics also present retailers "a tremendous opportunity to really take a stand…to show customers that you care enough about their health and well-being to get behind your own line.

  • It makes a really powerful statement.